Shout-out to Network Solutions SEM/SEO Training Team

So, yesterday I went undercover into the SEM/SEO training seminar being presented by Network Solutions here in Los Angeles. "Undercover" means that I did actually pay for entry, they just didn't know why I was there and what my background is with them and with SEM and SEO.

To let you in on a little more of that background... about 3 years ago I was working with Network Solutions specifically on the topic of SEO. I knew they were beginning these nice, quick seminars on SEO so I went "undercover" then too. But, Harry, who was the presenter at the time found out I would be there and got a little nervous at first. I promised that I would not say a word, that I would only take notes to give him later and, if he actually called on me for an answer or suggestion, only then would I say anything during that presentation. It all worked great and I was impressed at the way he presented information and really helped those business owners whose experience on the topic of SEO was new. Yes, I passed on my notes and information to him after the class.

Anyway, 3 years later, Randy was our presenter. I could tell they've reworked a lot from those years past. I could feel Randy's excitement and knowledge of his topic. His goal was to get as much information to this quite large group (I believe we had almost 90 people that morning for this 1/2 day session - wow!) but was limited by time. He did a good job at focusing on as much information as he could fit in without sales-pitch attempts. I am all about getting the information to the online business owners. The more they know the smarter they will be at being able to do good things online and with the right people.

Even if it seems weird that Network Solutions offers competitive services to what we do at Search Visible, Inc, I don't consider it that way. There is so much business out there and so many websites that need help that there is plenty to go around. We need more "good" SEM and SEO providers. My goal in life/business is to help the consumer, these business owners, understand our industry. The more they understand the better we all can weed out the bad guys in our industry, the ones who make promises or rip-off the client and bring concern to the world of SEO and SEM. The educated consumer can make all our lives better and make their own businesses better no matter if they hire an internal online marketing professional, SEO person, or go with a third party consultant type of firm - like Search Visible and Network Solutions.

Anyway, in a nut shell... I wanted to give a shout-out to Network Solutions for continuing with these great, not expensive ($139 - 1/2 price for additional guest) overview seminars on SEM and SEO. You can get more info about their seminars and webinars here: http://marketing.networksolutions.com/seminars/
Any business, small or large wanting to be exposed to the importance behind these online marketing strategies should check them out. I approve! Go Randy!!

Online Search & Social Media Blitz

Just recently hired as an SEO & Internet Marketing Consultant by Kids Crooked House, I was told that they had worked with a group involved with a TV show and their products would soon show at some point on TV. Ok, I said, and gave them some thoughts on what might occur when this happens as I had worked with another group who was mentioned on Martha Stewart and Oprah last year. No big deal!

We thought we had it all planned out. I thought I had it all planned out! We fixed up and edited some items on the website for pages, keywords, calls-to-action and shopping issues. The IT team set the website up across 10 servers. Added one last post to the blog and let everyone know that no new updates or changes would be allowed during this time – hey, it was only going to be one day and a quick showing – or, so we thought – we didn’t think about the repeat showings occurring right now! I discussed reputation management when the first sign of references were made public online and we decided to make sure we would have someone monitoring blogs, news, Twitter and Facebook. But, then it hit… 6pm PST, 9pm EST Monday night, it’s the first show and the site crashes!

I jump on Twitter – letting Facebook take those updates as well, and start doing something I’ve only ever had to teach clients to do – never actually “doing it” myself. Yikes, here I am suddenly the only online access and voice for this company. No more teaching or suggestions now, doing it was the action to take!

I am normally just fine being a 3rd party - suggesting to clients to do certain things, correcting their mistakes and giving them advice on how to do work better with their online endeavors – and rarely having to get my own hands dirty! This was new to me, having to represent a company and making sure any and all positive or negative issues were carefully and diplomatically dealt with. We also were under strict non-disclosure and the owners hadn’t told me if I could even use the TV show’s name (I think I can now, it was Jon & Kate Plus 8 – but, shhh just in case). There were so many things that I just didn’t know about properly, so, had to wing-it in some cases (shhh to that one too). Their phones began ringing off the hook and there was no way for me to get in touch to find out what I needed.

Oh boy! And wow! Social media can be quite the sneak attack!

I have a spreadsheet a mile long of websites and blogs referencing us and commenting on us. I have TwitterBeeps and Bit.ly helping me along with Google Trends, Alerts and Analytics. I am in fear of leaving my computer in case something comes up or is said that I miss. We were at the top of Yahoo searches and Google trends today [turns out for Monday and Tuesday both]. I noticed others trying to jump on our keyword bandwagon so jumped on a few extra updates & fixes to the site. Thank goodness for dual screens – now I want triple screens! [Can you do that?]

The design and IT team at Dirigo Design & Development [awesome] team worked endlessly last night to bring the site back up – which they did so that we could all finally find a bed somewhere and sleep for a bit. I haven’t dared try to call the sales team to see what actually happened on their end. I did, however, get an nice call from Glen, the owner, whose phone was blitzed too during this time to say that he is just barely back to breathing, and… to tell me that Thursday we are possibly going to be shown on another TV channel. Oh boy – here we go again! I think after this, I will change my title from Internet Marketing Analyst to Social Media Expert! Maybe I’ll ask for a raise too! :)

Online Branding – big brands vs. little brands vs. any brand

General Definition:
Brand = Trade Name; A Name given to a Product or Service

Google’s Definition (aka Matt Cutts):
Brand = x + Trust, Authority, Reputation, PR, High Quality
where x = whatever name/names given to a product or service (as above)
Synonym for Brand = Known in your Niche

Reading posts and listening to interviews on the Google “Vince” update/changes released about a month ago has me shaking my head at the concerns of supposed favoritism towards “Big Brands” in the Google search results.

I see and hear things about companies having significant ranking drops after this update. Really?? Why?? Who is doing your SEO??

And, what do you mean by brand? I give some definitions above, but, as examples, to me, Nike is a brand, so is Adidas. Starbucks, Arm & Hammer, Kleenex and Ford are also brand names. But, at the same time, Running Shoes, Coffee, Baking Soda, Facial Tissue, Cars and so on are not brands – these are generic terms otherwise known as broad keywords. If, for example, you are not Nike and you do not own the company, the name or the product, but you sell Nike Shoes, are you one of those that lost some rankings? Did you out-rank www.nike.com for the keyword “Nike Shoes”?

Maybe, just maybe, a few quick logical suggestions will clear the air for those sites that were affected by ranking drops and get them to work at doing what they should have been doing all along and/or correct their misleading rankings.

It seems that the “Big Brands” were not affected by the Google “Vince” changes but that the “Small Brands” were affected. Let’s consider why or why not a site might have had ranking changes related to a brand:

1) A “big brand” is probably a “smart brand” because we categorize them as a “big” brand! They wouldn’t be “big” if we had never heard of their name or brand, would they?! A “big brand” is a big brand because they are known in their niche.
2) A “big brand” needs to use their brand so we know that name. If they didn’t then why would we know of that brand?
3) A new brand name is probably going to be the first to use that “new” name before anyone else if they expect it to become that brand. If they don’t use it first then they may lose the opportunity to be that brand as someone else may take that name.
4) To “use” your brand online means you will need to have the text version of your name/brand somewhere online – sorry, graphics are still not actually seen without a text-based alt tag! A smart brand will use that name/brand on their site. If they don’t mention their brand on their site then it’s quite likely no one will know that they are that brand.
5) And if that brand is really smart, they’ll actually own the domain name that has their brand name in it. It might be difficult for a “big brand” to be considered a “big brand” if someone else owned the domain name of that brand!
6) If you do not own that brand but you sell that brand, are you really the authority for that brand? Should you be?
7) Wouldn’t it just be possible that when Google algorithmically sets up certain criteria that affect a page’s rankings that they might be looking at the age of the page, the Page Rank and inbound links referencing that site page by name, notice how many sites or viewers refer to the site page, and see the domain name, word use, and more across the website pages? Do you think Google needs a checklist of sites that should rank over others just because they are a big brand? Should Google have a checklist of all brands? When does a “small” brand cross over to become a “big” brand so they could get on this list? If you really think those are questions that should be answered or discussed then I strongly recommend you start doing a little more research on how rankings are achieved!

The Google “Vince” update/change did not apply to brands specifically. It applied to how you use your words, when you use them, the associations with those words, who points to you using them, and who started using them first. It has been tested time and time again that one can make up a word and rank #1 for that word. Why wouldn’t they, why shouldn’t they. So, start your own brand and see. But you will still need to work hard at developing your information if you want that brand associated with a generic term as well? That’s what trust, authority, reputation, PR, high quality is all about.

I will let you in on a little secret. I did get one client who signed up for SEO Services with me years ago. First thing I noticed is that they didn’t rank for their own name and, their partners, affiliates and resellers all out-ranked them for that name. Well, it wasn’t surprising, they didn’t once mention their own name on their website. They only ever referred to themselves as “we”. Their partners, affiliates and resellers all mentioned them by name. It didn’t take much to turn that one around. They rank #1 for their name and other keywords too now! So, use your name, use the product name you sell or service, use your brand along with the broad keywords describing your product or service, work at becoming an authority, develop the trust, reputation, etc. and you will get your just deserts with rankings and hopefully decent conversions too!! And… you won’t be affected by silly little tweaks made by Google. Also… stop thinking Google is out to play favorites with certain sites when they may not really be deserved! Take your time and get to work rather than complain or blame.

SEO/SEM MeetUp Presentation in Los Angeles, CA

Tomorrow will be my first general audience presentation session on the topic of Search Engine Optimization and Marketing - and I only have an hour. For many years now I have performed many training sessions and presentations but all have been to specific individual clients – business groups and one-on-one – but always very specific to their individual websites and their specific needs to addressing SEO and SEM issues. I also generally spend anywhere from 1/2 a day to multiple days on their training. I don't know how well I'll do given only an hour! I hope to cover everything without having to take the motor-mouth approach!

I also thought that I’d find a need to be more generalized and limited in my topic coverage for tomorrow but kept finding that bringing specific examples to the table can explain things far better. So, I will be interested to see how much this general group will “get” on the topics covered on SEO and SEM as compared to my always happy and complimentary clients of the past [I actually love teaching and training]. I have picked one of my old client sites for examples for tomorrow that I was only able to help for a few short months – company changes, new CEO and economic issues kept me from continuing my work with them. I was sad to loose this company and website because it had so much going for them, they just needed to know how to guide their efforts and where to prioritize items.

I will also try to video tape tomorrow’s session and post it later – so you’ll hopefully see if it is successful!

In the meantime, and for the folks that will be at my SEO/SEM session tomorrow asking for this list, I am pre-posting some helpful websites, tools, services and info all around the topic of SEO and SEM. Know that there are so many useful tools that this list is barely a sampling – but hope you find it useful too.

Keyword Research Tools:
https://adwords.google.com/select/KeywordToolExternal - Google AdWords
www.keyworddiscovery.com/ - Trellian Keyword Discovery
http://freekeywords.wordtracker.com/ - WordTracker

Google Toolbar:
http://toolbar.google.com – IE and Firefox Toolbar with Google Search

Analytics Tools:
www.google.com/webmasters/tools - Google WebMaster Tools
www.google.com/analytics/ - Google Analytics
www.google.com/alerts – Alerts on your queries for Web, News, etc
www.google.com/trends - Search and compare trends for queries
www.compete.com – Compete – track competition
www.linkdiagnosis.com - Link analysis – Firefox add-on
siteexplorer.search.yahoo.com – Yahoo – pages indexed and inbound links
www.archive.org – Check the age and history of a website.

Ranking Monitors:
http://ranking.thumbshots.com/ - Thumbshots Rankings
http://semrush.com/ - SEMRush
www.seotoolset.com – Bruce Clay SEO Tools
www.webposition.com - Web Position 4 (Gold)
www.seobook.com – Rank Checker - Firefox add-on

Social Media & PR:
www.facebook.com – Facebook – social utility
http://twitter.com – Twitter – social messaging
www.linkedin.com – LinkedIn – networking tool
http://checkusernames.com/ - Social Media check domain ownership

General SEO Tools & Info:
www.google.com/webmasters/ - General SEO Website Info
www.seobook.com – Misc Information and Tool
www.seotoolset.com – Bruce Clay SEO Tools
www.seomoz.org/tools - SEOmoz general SEO Tools

Blog/Website Services:
WordPress
Blogger
Blogsome
Movable Type
Textpattern
B2evolution
LiveJournal
MSN Spaces
Squarespace
TypePad
Yahoo 360

The Good and The Bad of SEO

Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can’t tell what is good useful information as opposed to silly ignorant and possibly hurtful bits.

I read various articles and posts yesterday about John Dvorak’s comments on The Trouble with Search Engine Optimization and Armando Roggio's survey and findings on website merchants not knowing the difference between good SEO tactics and questionable ones. It seems many are upset with suggestions that SEOs are “modern snake-oil salesmen”. It is very sad when we “good” SEOs see the general public get burned by the “bad” ones. And sadly, we do see it way too often. We see too many out there able to use the correct buzz words or sell themselves well but simply cannot prove themselves when it comes down to the end results – better rankings, better traffic and better conversion rates (purchases, emails, forms, or items affecting ROI in a positive way).

What the general public needs to know, especially like John Dvorak and ecommerce merchants, is that good SEOs are able to find the problems with your site and its surrounding factors. They should be able to explain what is needed to fix those problems and why. The guys (I won’t refer to then as SEOs anymore) who just say “do this and all will be good” are not good enough for anyone to talk to, much less pay for! The “why” something should be done is the most important factor and should be easily understood and also easily verified with the incredible amounts of information online. If you cannot find consistent information to substantiate a claim for fixing an SEO related problem online then it most probably won’t work and may actually hurt your site.

Dvorak said that someone told him to make long URLs (page names) and that this was some special trick. Creating a good, static URL is no “trick”. Knowing how to create a good, static URL is a technique, and there are good techniques and bad techniques - and both can be explained. But what everyone should know is that there are no “tricks” or “magic” in SEO. What there is are clever, smart, good problem solving people who know what is expected of a site to perform well and can intelligently guide and fix things on sites in proper priority and focus and at the right time to a good end. That’s no trick.

The bad ones can sound good – there are definitely plenty of snake-oil salesmen all over - but they don’t know when to do things, where to do things or how to do them effectively and efficiently.

And you know where I see this the most, with those who are busy soliciting business, trying to find website owners who don’t really understand SEO and then using buzz words that sound cool but generally no one knows what is being said. I’ve seen many of the bad guys be the first to put down another SEOs work trying to prove they are better rather than acknowledging items that are good but others that could be done better. A good SEO can see the direction another SEO might have been taking. This doesn’t necessarily make it bad work it’s just a different way to solve the problems. But, then on the other hand, it is very simply to see bad work, bad SEO advice, and/or black-hat tricks going on too. SEO is a constant work-in-progress. Things are never perfect, there is always going to be something that can be done better. As long as your SEO is helping in a positive way, ROI is going up, nothing is going down inappropriately then you have probably hit a good one. I have always suggested to my clients that my job is not to take away but to add to your site and business.

Be careful who you talk to at the SEO conferences or seminars too. I’ve seen plenty flaunting themselves and handing out cards inappropriately. Truly, the good SEO consultants aren’t there to solicit business, they are there to share knowledge. They want as badly as I do to help the general public better understand the good information to be had. They want to help the general public be able to better distinguish between the good and the bad.

SEO Checklist When Renaming URLs

We have been working tirelessly on a website just purchased by one of our main clients and completely revamped. The subject matter remains the same for the site but the old site was such a mess. Content was skewed all over the place and URLs had weird query strings causing duplicated pages that were out of our control. So, we revamped everything.

What that meant for the page name URLs was they were completely renamed except for the home page. We redesigned and created a beautiful hard directory along with the new static page names that will allow us focus on topics and nice growth for the future.

The old site had some legacy links we wanted to hold on to because they still applied and keyword rankings that we felt related and were of continued importance for the new site and visitors looking for that information.

To be the most effective, we noted rankings and external links and to what old website pages they belonged to. This allowed us to set up a new relationship from old page to new page of the site. With this we created a nice spreadsheet to help create the page-to-page 301 redirects we needed and a nice clean on-site sitemap and a sitemap.xml feed.

It also allowed us to check for any on-page content references so we could make sure all pages on the site referenced the now new pages only.

We also created a nice little custom 404 page-not-found page for any old references we might have missed. We didn’t want to just do the catch-all thing and redirect any bad references to the Home Page. Since we had such a complete outline of every old page and analysis we felt it better to truly deliver a page-not-found error for visitors that mis-type or incorrectly reference a page. Then we could also use the Google Webmaster Tools to help us watch 404’s from external links and 301 redirect more appropriately.

So, if you are moving or renaming website pages, here is a suggested checklist:

1) Perform a Link Analysis for the pages being moved or renamed and note the anchor text used.

2) Run a Ranking Report to note the keywords those individual pages are currently ranking for.

3) Push even more for additional information about old pages being referenced by other websites by using the following command in the Search Box:
"domain.com/oldpagename.html" -site:domain.com

4) Use the above to create a good new URL name (in a good Directory structure) that might help the external anchor text used and/or the keywords the old page was ranking for.

5) If Content is rewritten, consider the anchor text and ranked keywords as well for use in the new content.

6) Don’t forget to consider tying your new URL name with your Meta Data and on-page content.

7) Make sure all on-site page references point to the new page names – check content and navigation.

8) Create an XML sitemap of the old pages. A sample name to call this page is sitemap-old.xml.

9) Update the on-site sitemap page with only the new pages referenced. And update the XML sitemaps page with only the new pages. You’ll have the old pages listed in the sitemap-old.xml mentioned above.

10) Set up your 301 redirects, old individual page to new individual page, however your server and coding environment allows.

11) Have a nice custom 404 page. We like using a format like the on-site sitemap page but the custom 404 page must have a Meta Robots NOINDEX where the sitemap page has INDEX. This will act as a catch-all for any bad or incorrect references.

12) Keep the old pages accessible along with the new pages. Do this until all the new pages are in the Search Engine Indexes and the old pages are out. As well, all external link references have either been updated or changed. This will allow the link juice to get to your new pages properly and allow the search engines to update their indexes easily.

13) Set up your Google Webmaster Tools account and update your sitemaps with the new pages XML feed and the old pages XML feed.

14) Then when you flip the switch just keep an eye out for anything missed.

Hopefully, this checklist will allow the changes to take place smoothly and with minor ranking changes as all your new pages are digested in the SERPs!

Twitter Helpful Quick Tips from @SEOMom2

The most recent SEO/SEM conference was PubCon in Las Vegas. Because I had clients that actually pay me to visit them and it will be next week, I was unable to have the time to head over to PubCon this year (next year I WILL be there!). But, no matter, I was able to feel like I was right there. I had Twitter.

Twitter is an online social service used to instantly message people all over the globe. What makes Twitter unique is that you “follow” people, friends or those with common interests and info you want and they “follow” others who then “follow” more people (Tweeps or Tweeple). By your mini conversations, or Tweets (nor more than 140 letters/characters), you gather “followers” who have other “followers’ who then have their own “followers”. This allows your messages to travel all over the place in an instant.

Once you are following and have followers you can sit back and simply feel like a fly on the wall for awesome quick and brief bits of news, information and general gossip – and you can contribute to it all at any point.

I was able to attend PubCon with the use of Twitter. I had friends and co-workers Twittering me bits of information, links to web pages with good or new information, blog posts, useful SEO tools and even live video streams to conference sessions. – Rumor had it that the live streaming wasn’t really allowed as the sessions were for “paying” visitors only. But, with Twitter, we were able to confirm that the session speakers were totally cool with the events. Yey for me – and special thanks to Chris Drake (@FirePowered – http://twitter.com/firepowered). I latched on to Chris when I found out what he was doing. I had no idea who he was, never met him before in my life, he just managed to Tweet at the right time when I was paying attention and noticed his message that he had live video streaming from his computer. Every day since Tuesday, I was able to attend some sessions.

Ok, so, now you have a bit of info on this Twitter stuff you should want to check it out. Well, go to Twitter.com and sign up, creating a username or use your own name (do yourself a favor and create an account with your own name no matter what) and start playing. My Twitter name is @SEOMom2. I was dubbed “SEO Mom” at Bruce Clay Inc because I always seem to take people under my wing, sort of a mother hen character. SEOMom was already taken so I added the “2” because of my two kids. – I also am @LydiaMazorol (my name, in case there was a question). This was done for personal branding and to keep my name so no one else could take it!

With a few quick tips on things that will make your Twittering more fun and useful you may get just as hooked on it as I have - I guess it’s safe to admit now to being a social media convert!

Some Twitter Quick Tips:

1)@username - the symbol used when you want another Twitterer to get the message, example, type:
@seomom2 Hi!
This will send me a “hi” from your Twitter account.

2)D username – “D” stands for Direct. Use a D then a space then the username instead of the @username to send a message that only the recipient can see, example, type:
D seomom2 Don’t tell anyone I sent this!
And no one but me will see!

3)# - The pound sign attached to the front of a word is a way to search tweets for a specific reference. You can search for any word but the # symbol in front helps identify that this particular word is worth searching for or referencing when looking for others info when using that word. Example:
I was able to attend #pubcon using Twitter.
I can search on “#pubcon” or even “pubcon” using Twitter search to see who else is talking about things going on at PubCon.

4)RT username – “RT” stands for Re-Twitter. One uses this generally to suggest that another username Tweeted the comment and you are Re-tweeting for your followers to see too. You can RT your own stuff too. Example:
RT @seomom2 Twitter Helpful Quick Tips: http://www.searchvisiblewebsites.com/blog/seoblog.html
Suggests that there was already a Tweet about this helpful web page. If the URL you point to is too long for the 140 spaces then there are tools to create shortened URLs, like TweetBurner and others.

5)Tweets, tweeple, twits, twitterverse – Miscellaneous Twitter vocabulary. You guess what they mean!

6)Twitter on your Phone – You can setup your phone to send and receive Twitter messages. You will send a message to 40404 in the US, 21212 in Canada, and +44 7624 801423 for all other international locations.
OR
Set up your phone with Twitterberry or go to m.twitter.com if you have internet on your phone. Blackberrys and I-Phones like Twitter – any phone with internet access can display Twitter streams.

7)Public verses Protected – You can set up your account for public or private viewing. If it’s private other Twitterers can still request your Tweets but you have to ok for them first.

8)Backgrounds – If you can create a graphic, you can create your own Twitter background. You can set it up to show a special picture, your business name, logo, phone numbers, email, whatever. Do it to help others get to know you better. And don’t forget to add a picture in your profile. It is recommended that you actually use your own photo – but, whatever!

9)Twitter messages show up in Google alerts. They can be set to show automatically in your Facebook. There are applications everywhere for special fun things to do and see in Twitter, like scheduling your Tweets or seeing who ranks highest in Twitter. You name it, it is out there. Search for them or just Twitter that question to your followers. You’ll be amazed at who answers and the answers you can get in a flash.

10)Ok, I am getting tired of writing about all the things you can do and how to use Twitter. I haven’t even suggested the social media aspects or the SEO value. That’ll have to be another post. Anyway, find additional applications, plugins and suggestions here: http://wtips.blogspot.com/2007/04/twitter-tools.html, a fellow Twitterer's, Warren Whitlock's book on the Twitter Revolution and Twitter’s own help here: http://help.twitter.com/index.php?pg=kb.page&id=26

11)Last tip...now send me a Tweet that you are there: http://twitter.com/seomom2

SEOs are the Legal Advisers to the Online Search World

I am an SEO consultant, analyst, engineer - yep, that is why I am writing this blog post for this particular website! Anyway, this means I work with websites to determine what they need to be better optimized for search engine rankings. Being able to analyze websites and know exactly what they need to do better online actually requires a fair amount of knowledge and skill! And I’d like to think (at least my clients think) that I am a pretty good consultant. So good, in fact, that I have little time to do much else but help those clients with their websites.

The main reason for the “legal adviser” title above is that I am frequently asked about my services and what and how it is worth the expense of hiring an SEO firm or analyst such as myself. My logic is explained to these questions in this way:

I am much like your legal adviser in that I know all the rules, tools, good things, bad things that it takes for a website to succeed. I can give you this information in the time it takes to snap my finger – well, maybe a little longer. I do also believe that because of the Internet and how things work that there is always a way to perform this service yourself.

By performing the service yourself, as far as SEO goes, you can find a wealth of free information online. There are answers to all of your questions, every one of them. My advice to you at this point is to start reading at Google's Webmaster Central. And don’t stop now, there are blogs and readings to be had all over the place. You can find answers and suggestions on website content development to link building and PR sculpting (if that’s your thing).

The problem you will have is that there is so much information and so many SEO companies to choose from how will you know what’s good, bad, or simply ugly (as in stupid waste of time!). Well, do some research first then you will probably see that finding a good adviser (consultant, analyst, engineer – whatever) will be the key.

Keep in mind that you shouldn’t look at the SEO company because of its price, look at it on reputation and recommendations. How did you find out about that company? Then talk to them. Find out if you understand what they will want to do to help you and your website. If you don’t understand them or don’t get their suggestions then I’d steer clear because you will never know what’s going on. It’s not only your website, it’s your reputation and brand on the line, and online! You should know and understand everything that is taking place and why.

The SEO consultant is the legal adviser whom you can trust to tell you what’s right and what’s not and what will be more worthwhile than anything else for you and your website is what you are looking for. I have spent years understanding and working with websites. This is my livelihood. I live and breathe the Internet, especially the part that relates to websites and what makes effective websites. I can tell you at a moments notice what to do next and what to plan for. I am there so that nothing hurts you or surprises you. I will stick by your website’s side. As my client’s know their websites become my family. I want them to succeed every bit as much as they do. Everything a proper SEO consultant advises should be good, tried and true. It should also always follow online moral and ethical standards.

A good adviser will save you tons of time and money.