Archive for October, 2008

SEO and the Recession – Gaining with Search Visibility

October 16th, 2008

I think the “recession” here might refer more appropriately to my “recessed” attention to this blog! I need to do better!

It can’t have been more than a few weeks ago that I was mentioning to a friend that I didn’t think that the SEO marketplace would hurt from the recession issues related to the economy. I explained that SEO services should be in even more demand based on the fact that website owners will need to expand more to cover more ground because of less spending. It isn’t that no one is spending. It is that there is a definite decline in spending. So if you have a website that ranks on the first page for, say, 10 keywords and now you have a 1/3 decline in spending based on those rankings then how about you cover twice as many keywords and get them to page one. You’ll end up with far more financial gain than loss! Then you can smile when the word “recession” comes up!

But, I must have been wrong with my thinking!! Suddenly one of my favorite clients is making cut-backs. Their investors are suffering so they are cutting back across the board. They are worried about the decrease in spending overall along with the upcoming holidays. Ok, yes, there will be a decrease for the current keywords we’ve gained rankings for but we have a lot more to do guys!!! I just don’t understand the rationale behind worrying that no one will spend when, by cutting back on SEO and marketing, you are making damned sure that no one will spend!! It’s a vicious cycle, it seems, with no one winning on any side.

Another interesting part of what I personally have seen and felt in the industry of SEO is by working with companies as both an internal and external SEO analyst. I work most of my time as an in-house SEO analyst (for the best company ever!) and as an external SEO consultant with the rest of my time! And by “in-house”, I am not actually in their house but in mine accessing their system through remote connection means. It’s great. Working both internally and externally has allowed me the privilege to see how the recession affects both groups. What I am seeing is that the external consultant will suffer more. Mainly because I believe their fees overall are higher. I know my fees are higher as a consultant than as an in-house analyst. But then, my fees are higher as a consultant because those clients don’t sign on for the long haul. They generally are with me anywhere for 3 months to a year. My in-house client signed me on for endless services! I do like that. I actually prefer that. My in-house client gets more out of me… and for less. I can trust that they’ll still pay me whether there are immediate ranking improvements or not. They truly understand the process of SEO, that’s why they’ve signed on to my services for the long term.

Ok so…I need to find more in-house clients to work my SEO magic!!
Although, honestly, those out there thinking of cutting back on SEO, consultant or not, you are just fueling your own recession. So stop that! If you have a website and you don’t have an SEO advisor of some kind, then, go get one. And…there is always Search Visible Websites! The more you reach out through increased rankings for your website, the more visitors you’ll get to your website.

SEOs are the Legal Advisers to the Online Search World

October 5th, 2008

I am an SEO consultant, analyst, engineer – yep, that is why I am writing this blog post for this particular website! Anyway, this means I work with websites to determine what they need to be better optimized for search engine rankings. Being able to analyze websites and know exactly what they need to do better online actually requires a fair amount of knowledge and skill! And I’d like to think (at least my clients think) that I am a pretty good consultant. So good, in fact, that I have little time to do much else but help those clients with their websites.

The main reason for the “legal adviser” title above is that I am frequently asked about my services and what and how it is worth the expense of hiring an SEO firm or analyst such as myself. My logic is explained to these questions in this way:

I am much like your legal adviser in that I know all the rules, tools, good things, bad things that it takes for a website to succeed. I can give you this information in the time it takes to snap my finger – well, maybe a little longer. I do also believe that because of the Internet and how things work that there is always a way to perform this service yourself.

By performing the service yourself, as far as SEO goes, you can find a wealth of free information online. There are answers to all of your questions, every one of them. My advice to you at this point is to start reading at Google’s Webmaster Central. And don’t stop now, there are blogs and readings to be had all over the place. You can find answers and suggestions on website content development to link building and PR sculpting (if that’s your thing).

The problem you will have is that there is so much information and so many SEO companies to choose from how will you know what’s good, bad, or simply ugly (as in stupid waste of time!). Well, do some research first then you will probably see that finding a good adviser (consultant, analyst, engineer – whatever) will be the key.

Keep in mind that you shouldn’t look at the SEO company because of its price, look at it on reputation and recommendations. How did you find out about that company? Then talk to them. Find out if you understand what they will want to do to help you and your website. If you don’t understand them or don’t get their suggestions then I’d steer clear because you will never know what’s going on. It’s not only your website, it’s your reputation and brand on the line, and online! You should know and understand everything that is taking place and why.

The SEO consultant is the legal adviser whom you can trust to tell you what’s right and what’s not and what will be more worthwhile than anything else for you and your website is what you are looking for. I have spent years understanding and working with websites. This is my livelihood. I live and breathe the Internet, especially the part that relates to websites and what makes effective websites. I can tell you at a moments notice what to do next and what to plan for. I am there so that nothing hurts you or surprises you. I will stick by your website’s side. As my client’s know their websites become my family. I want them to succeed every bit as much as they do. Everything a proper SEO consultant advises should be good, tried and true. It should also always follow online moral and ethical standards.

A good adviser will save you tons of time and money.