Archive for the ‘Internet Marketing’ category

SEO and Optimization for New Google+ Local Pages

July 13th, 2012

Google Plus Local Listing - Red Mill Burgers

The world of local search saw a major change last month when Google announced it was replacing all Google Places pages with Google+ Local, a new listing tool for businesses that is heavily integrated with the Google+ social network. In its blog announcement, Google says it designed Google+ Local to deliver “a simple way to discover and share local information.”

The change went live on May 30 and most businesses are now in the Google+ Local format. So what’s different? Besides a look and format that is reminiscent of Facebook business pages (pre-Timeline), Local pages incorporate the Zagat 30-point rating system, replacing the old star system. Google acquired Zagat last year and will utilize its database of restaurant reviews; non-restaurant businesses will also use a 30-point scale. Anyone wishing to write a review or add photos must be logged into a Google+ account, making use of the Google+ social network a key part of the Google+ Local experience. Underscoring this is the new Local tab that now appears in Google+ user accounts. The tab allows you to explore recommended and nearby businesses, based the recommendations of those in your Google+ circles and other social cues.

But what’s perhaps the biggest change here for SEO? Unlike Google Places, new Local pages will be indexed. If you are searching for a pizza parlor in your town, this means that in addition to a map listing at the top of a results page, your Google+ local page will also be found in regular search results. For brick and mortar businesses currently without a website, careful tending and optimizing of a Google+ local page could yield impressive results. If your business does have a website, local search SEO just became even more important as Google, in essence, put you in competition with not only the websites of your rivals, but with their Google+ local pages too.

Google isn’t done quite yet with the final Google+ Local product (we are actually seeing a lot of issues and discrepancies with listings that were moved), but smart businesses will get out ahead right now to take control of this new local search playing field. Key ways to optimize include:

1. Take control of your local page(s). If you haven’t already, find your business’s Local page and click the “Manage This Page” button found on the lower right of the listing. You will be brought to a page asking you if would like to edit, suspend or change the listing. If you notice any errors or omissions in your listing, now is the time to fix it. Under the listing edit function, don’t overlook the description box. Business owners can add an up to 200 character description of their business, so take the time to work some of your most important key words. Before any changes show up, business owners will need to undergo Google’s verification process.

2. Keep your Google+ business page active. Yes, maintaining a business page and a local listing may seem like a duplicate effort. Google knows this and has plans in the near future to integrate these two entities. Among their beta testers for this upcoming design is New York City’s Meat Ball Shop. Let’s take a look:

Google Plus Local Listings - Meatball Shop

Note how the “posts” tab, currently found on Google+ biz pages becomes part of the Local page. Businesses who regularly post descriptively-worded updates now will be a better position to reap search benefits once these posts show up. In other words, start getting in the habit of posting on your Google+ business page!

3. Socialize. The Local tab is Google’s new way of providing custom place recommendations, with the choice of nearby businesses users are shown influenced by the preferences of those in their Google+ circles, top reviewers, and their own recommendations. The more people who +1 your business or include you in their circles, the more visible your page becomes.

How much attention has your business paid to Google+ strategy? Note that the beta Meatball Shop listing above has a Follow button. This is another feature that will start showing up once the merger of local and business pages is complete. Currently, only Google+ business pages include this feature, so for now, focus on building your following there — these will roll over to the Local page.  If you don’t have too many people in your circles, make it easier for users to find you by linking to Google+ from your site as you do now with Facebook and Twitter. As you know, there is social etiquette to doing this, but begin by adding relevant Google+ users to your circles and give them a reason to add you to their own circles.

Google is declining to an exact date give for the merger of Local and Google+ for Business, so stay tuned!

Source:

“Helping people discover and share local businesses with Google+”: http://googleandyourbusiness.blogspot.com/2012/05/helping-people-discover-and-share-local.html

“Help Desk Hangouts: Google+ Local”:  http://googleandyourbusiness.blogspot.com/2012/06/help-desk-hangouts-google-local.html

Send Along your “SEO Steps”, So to Speak

August 16th, 2011

Today, I got an email from a long time client. They’ve decided to get an in-house SEO rather than continuing with my (out-of-house/outsourced) consulting services for them. I’ll definitely be sad to lose them, I felt like I had developed an overall in-house approach with them over the years while having the advantages of the out-of-house elements. – I won’t get into the differences between in-house and outsourced IM/SEO professionals, but I will say that there are advantages and disadvantages to both. A company truly vested in Internet Marketing and/or SEO should have both.

SEO Steps

Anyway, this client had a difficult/interesting time finding a true professional SEO locally to bring in so decided to ask those already within the company. A really nice gal, working in their PPC department, stepped forward. I thought, ok, she will know what keywords are, and should be comfortable with the website pages and information available along with the general internal affairs within the business for getting things done (or not) – a good start. After all, I started in SEO and was able to take on PPC using my knowledge base, problem solving abilities, research skills, competitive analysis and more to see how it was done and successfully doing it myself.

So, when I got the email today from this new gal asking me, “If you wouldn’t mind sending along your ‘SEO steps’ so to speak,” I didn’t know whether to laugh, cry, be insulted or relieved! Then, I didn’t know how to answer her. I don’t want to hurt our ties together and I don’t want them to think I’m not willing to help. I love to share information. I am best when I am teaching. Over the years, I have sent them tons of instructions, helpful guides, presentations and documents of all sorts, including supplying them with page edits, video optimization, press release info, social media help, link building, and more.  What I don’t think she realizes is that she is asking me for what would be like a Calculus book full of information, rules, examples, exercises, and theory – not quick steps that can be documented in an email. I do keep threatening myself to write an IM/SEO book. I did start writing a helpful Calculus book after I graduated with my Math degree and saw so many students struggling with a topic that didn’t have to be so badly represented as it was in the current books, but, life took hold and I never finished that one. Maybe, there’s still hope for one on Internet Marketing and SEO!

I still don’t know what to say in an email back to her, so, maybe I’ll just send her a link to this blog post [wink]!

But, if you really want my “steps to SEO”, try these:

  1. Get a degree in Math or Computer Science.
  2. Have great analytical, problem solving and logic abilities.
  3. Learn to build websites.
  4. Get a job at a top SEO firm (thanks Bruce!).
  5. Work for years with different clients and websites.
  6. Be willing to earn a tiny intern’s salary while you learn.
  7. Quit your job (not saying why, but it was an interesting story – sorry, Bruce!).
  8. Start your own company because you love what you do and know what to do.
  9. Continue growth, development and research into Internet Marketing overall – not just SEO.
  10. All during the while create your own helpful documents and process by which you’ll eventually write a book!
  11. Send those people who asked you for the “steps” to SEO a link to your Amazon book-for-sale page!

Structure of Internet Marketing & SEO Within The Organization – How to Work Together

July 20th, 2010

Search Engine Optimization/Internet Marketing is helping a website do better in the search engines. This relates to on-page and off-page efforts which include any item that affects or touches the website and also combines all the elements listed above. The old days of SEO have turned more into Internet Marketing. SEO, being only an on-page word editing type of function, is gone and has been replaced with a more appropriate term referred to as Internet Marketing (IM). SEO/IM is a marketing tactic for the internet.

SEO Organization Structure

A little team work can go a long way to success!

The inter-connecting of multiple departments with SEO/IM will allow for the creation of a more effective and productive organization. Here are our examples why:

SEO/IM and PPC – Working Together

1. Shared reporting
Tracking and data results shared by paid and natural search can show the relationship between the two, potentially showing the complete journey of the user.

2. PPC ad copy

Successful ad copy in paid search can be transferred immediately to site optimization for organic rankings.

3. Landing page strategy
Combining PPC landing pages used for conversion purposes and SEO landing pages used for rankings will allow for the best possible all around landing page – one that ranks highly and converts.

4. Time and management efficiency
Combined efforts saves a lot of time and money in communication, project management, results reporting, account management and more.

5. Risk management
If a site or page drops down in the organic search results then PPC can immediately fill the gap until the SEO is adjusted to suit.

6. Traffic forecasting
PPC can be used as a reliable forecaster to a particular keywords organic search optimization results.

7. Performance sharing
Results of organic and paid campaigns contain lessons for both.

8. Conversion testing
A/B landing page variations can be built using PPC techniques. This allows a preview to organic conversions.

SEO/IM and Blog Writers & Social Media – Working Together

1. Link Building
Using appropriate anchor text and words for and around a referenced page allows for stronger link quality and better keyword focus for rankings.

2. Page and keyword optimization

Links belong to individual pages, not to sites, therefore attention to the actual referenced page with the topic will give stronger results. The topic suggested on an external page can also suggest additional keywords for internal optimization.

3. Traffic conversions
SEO combined with Blog or Social Media focus can promote and push conversions more quickly. It can also hit additional areas from which traffic appears.

4. Reputation management
SEO combined with Blog or Social Media focus can help maintain a positive online presence and be better prepared for any adverse reputation issues.

SEO/IM and IT/Development Team – Working Together

1. Website updates
With combined efforts of IT and SEO, many re-workings or re-editing of website pages will be less necessary thus saving time and effort for technical staff.

2. Technical issues

A good SEO analyst should have combined knowledge including programming coding and design. Coding and design reviews allow IT to better format and code website pages the first time around.

SEO/IM and Content Team – Working Together

1. Writing skills
Combining strength and knowledge of Content team writing skills along with SEO’s understanding of keywords in general along with the distribution of these words, their activities and rankings allows for optimal website pages.

2. Writing tactics
SEO can provide valuable knowledge to writing tactics that will best enhance the rankings of web pages with statistics from competitive issues that should combine to give content writers the ability to create information that is optimal towards the user experience while maintaining their expert knowledge of a field or topic.

3. Topic ideas

SEO, PPC and Content team research and review for topic ideas will not only enhance the user experience suggesting popular and higher demanded topics but also give room to further optimization efforts for both SEO and PPC – allowing for further conversion possibilities.

SEO/IM, Marketing & Public Relations Team – Working Together

1. Product/Service Priorities
SEO research knowledge can help see current, future and even past items that can be brought to marketing for review and priority for releases of products or services for online and offline considerations.

2. Advertising, Copy, Call-to-Action Items
With research of online competitors and understanding of Analytics, SEO can help with creative elements that work for advertising, ad copy and call-to-action items for better click-thru rates applicable to both organic conversions and PPC conversions.

3. Customer Service

SEO can help prepare or alert Customer Service areas with changes and up-and-coming issues on the site to be ready to service the customer.

4. Branding & PR
SEO search and tracking information can be used to alert Marketing & PR to any online branding concerns and/or public relations issues that appear online. Catching them sooner than later allows for a much better organizational management process in these areas.

SEO/IM – By Itself

1. Keyword Management
Continued review and analysis of current keywords with possible new ones is on-going and a part of everything that occurs in consultations for the above mentioned inner-workings. It occurs in page edits, interlinking, link building, along with internal and external areas we play a part in.

2. Rankings
Rankings are reviewed with each new edit, update or new bit of information affecting the website. Thousands of keywords are reviewed and analyzed for rankings to determine the best area to maintain and build rankings – for traffic.

3. Research
Search and the Internet in general is ever changing. Staying up-to-date on these changes is a prime part of my job and analysis for suggesting changes or updates for the website.

4. Risk Management
The SEO/IM Consultant is your insurance policy on the business. The more support you have, the more solid and stable your search rankings & online traffic will be. Leveraging SEO expertise can help build a stronger foundation and manage risk.

Risk Management is occurring all the time. It is probably the most undervalued aspect of what we do! It is in large part due to the fact that managing risk doesn’t show itself until it wasn’t managed properly, then it appears and it’s already too late.

A main goal as the Chief Analyst and SEO Professional for Search Visible, Inc. isn’t just to help rank the site but to keep it ranked and positively presented online as the structure of the web changes whether from Google changes or other competitive Search landscape changes.

Letter to my Internet Marketing & SEO Clients

July 18th, 2010

Search Visible SEO IM Clients

To All My Clients and Project Friends,

Thank you! You have made my job most enjoyable over the years. And still today, with your loyalty and trust in me, I have been able to completely overlook my own website for optimization efforts, along with anything related to keeping it up-to-date!!

I notice that many others in the industry of Internet Marketing and SEO have great sites, they out-rank me with lots of content, blog posts and more! But, I am happy to say that it is because you all allow me the opportunity to do what is possible and good for Search on your websites. I get to focus on your keywords, your content, your blog posts, your social accounts and more. You all trust me with my suggestions, even if there are times when you think I am coming up with random ideas and items! You have all seen that I never, ever will give you information that hasn’t been tried, tested and true. You have all seen the results in sales because you also allow me to discuss general marketing items, not just those related to purely SEO, such as calls-to-action items, where items are placed on the site pages, how pages are read, why people stay or leave, external searched items, social media accounts, and much, much more. You have let me play with all of these items (and more) for you:

On-site Items:

Directory Structure – Design to URLs (page names)

Content of the Pages – On-page Text (where, when & how much)

Meta Data (Title, Meta Description, Meta Keywords, Meta Robots, Canonical)

Interlinking Considerations

Breadcrumbs

Calls-to-Action

Colors and Sizes of Items on a Page

SiteMaps

Tracking, Analytics and other Tools

Coding Considerations – page load time, spider readability, etc.

Robots.txt

Pay-Per-Click Reviews

Keywords

Ad Groups

Ads

Landing Pages

External & Some Additional Internal Items:

Link Building – Link Magnets to Blog Comments, etc, etc

Blog Posts

User Generated Code (UGC)

Dated Materials & Realtime elements including on and off-page items

Press Releases

Shopping Databases

Video Efforts & Optimization (YouTube & on-site elements)

Social Media Accounts Including Facebook, Twitter, LinkedIn…

Local Business Listings

You, my dear clients, have given me an awesome job to do and for keeping me busy all these years. I look forward to the years to come. You all are the ones that have allowed me to be optimal as an Internet Marketer! Thanks for giving me your websites. Thanks for trusting me with your businesses. Thanks for taking my time and paying me for it too. Thanks for making my job such fun!! – Lydia

Shout-out to Network Solutions SEM/SEO Training Team

February 18th, 2010

So, yesterday I went undercover into the SEM/SEO training seminar being presented by Network Solutions here in Los Angeles. “Undercover” means that I did actually pay for entry, they just didn’t know why I was there and what my background is with them and with SEM and SEO.

Network SolutionsTo let you in on a little more of that background… about 3 years ago I was working with Network Solutions specifically on the topic of SEO. I knew they were beginning these nice, quick seminars on SEO so I went “undercover” then too. But, Harry, who was the presenter at the time found out I would be there and got a little nervous at first. I promised that I would not say a word, that I would only take notes to give him later and, if he actually called on me for an answer or suggestion, only then would I say anything during that presentation. It all worked great and I was impressed at the way he presented information and really helped those business owners whose experience on the topic of SEO was new. Yes, I passed on my notes and information to him after the class.

Anyway, 3 years later, Randy was our presenter. I could tell they’ve reworked a lot from those years past. I could feel Randy’s excitement and knowledge of his topic. His goal was to get as much information to this quite large group (I believe we had almost 90 people that morning for this 1/2 day session – wow!) but was limited by time. He did a good job at focusing on as much information as he could fit in without sales-pitch attempts. I am all about getting the information to the online business owners. The more they know the smarter they will be at being able to do good things online and with the right people.

Even if it seems weird that Network Solutions offers competitive services to what we do at Search Visible, Inc, I don’t consider it that way. There is so much business out there and so many websites that need help that there is plenty to go around. We need more “good” SEM and SEO providers. My goal in life/business is to help the consumer, these business owners, understand our industry. The more they understand the better we all can weed out the bad guys in our industry, the ones who make promises or rip-off the client and bring concern to the world of SEO and SEM. The educated consumer can make all our lives better and make their own businesses better no matter if they hire an internal online marketing professional, SEO person, or go with a third party consultant type of firm – like Search Visible and Network Solutions.

Anyway, in a nut shell… I wanted to give a shout-out to Network Solutions for continuing with these great, not expensive ($139 – 1/2 price for additional guest) overview seminars on SEM and SEO. You can get more info about their seminars and webinars here: http://marketing.networksolutions.com/seminars/
Any business, small or large wanting to be exposed to the importance behind these online marketing strategies should check them out. I approve! Go Randy!!

2010 New Years Eve Celebrations Around the World

December 31st, 2009

2010 New Years Eve CelebrationsWe are always fascinated by the many New Year celebrations worldwide. Ringing in the New Year gives us insight to other cultures yet shows that we all do have some common ground.

Search Visible, Inc. wishes all of our clients, friends and family around the world a safe and prosperous New Year in 2010.

Some fun websites to help you ring in the New Year:

YouTube’s highlight videos for year 2009:
YouTube New Years Channel

UStream.TV suggests the following:
Times Square, New York, US
Funchal Harbor, Island of Madeira, Portugal
Junkanoo Festival, Nassau, Bahamas

The BBC News gives us video highlights for:
New Year’s Celebrations

The New York Times suggests some Good-Luck recipes:
Cooking Up Luck for the New Year

If you can see the sky tonight from where you are, know that there is/will be a Blue Moon tonight to help us see clearly into 2010!

The first to ring in the 2010 New Year were those in Auckland, New Zealand:
Fireworks from Auckland’s Sky Tower

Set your clocks for a New Year’s Eve to remember – we hope to see you all soon!

Projections for Online Search in 2010

December 19th, 2009

2010 Online Search Projections

  • Setup on on-site blog. If you have one already then make sure it is effectively being used to support internal website pages.
  • Use real-time channels for branding, website updates & keyword support. At least understand how real-time information is being used in Search.
  • Some of the better real-time areas to participate in are: Facebook, Twitter, online Press Releases, Blogs and other dated online forms of information.
  • Pay attention to local options, internal and external to your website, especially if you can and should be found locally.
  • Consider a mobile website: sites sized to show on phone browsers.
  • Don’t neglect your on-site SEO. Best Practices for Search Engine Optimization are still important and the continuing basis for the major search engines.

Getting Personal – Information on Google’s Personalized Search

December 5th, 2009

Several have asked for an explanation on the recent news that Google has enabled “Personalized Search for Everyone”. Truly, this is not anything to panic about, nor is it really new news! Search marketing and SEO work for those like me in the ‘biz’ should continue as usual!


Cyanide and Happiness, a daily webcomic

In an attempt to enjoy my weekend and not feel the need to paraphrase what has already been very well written on the topic of Google and Personalization, I have assembled a list of links below showing you some really good information – and the timelines – describing how Personalization works. Thank Danny Sullivan from Search Engine World for such nice descriptive articles – along with a few GoogleBlog write-ups on their various announcements on the topic.

Google’s announcements on Personalization:

- Jun 28, 2005
Search Gets Personal
http://googleblog.blogspot.com/2005/06/search-gets-personal.html

- Feb 02, 2007
Personally Speaking
http://googleblog.blogspot.com/2007/02/personally-speaking.html

- Sep 24, 2007
Search Privacy and Personalized Search
http://googleblog.blogspot.com/2007/09/search-privacy-and-personalized-search.html

- Dec 04, 2009
Personalized Search for Everyone
http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

Danny Sullivan’s insights to the Google Personalization directives:

- Jun 28, 2005
Google Relaunches Personal search – This Time, It Really Is Personal
http://blog.searchenginewatch.com/050628-073541

- Feb 2, 2007
Google Ramps Up Personalized Search
http://searchengineland.com/google-ramps-up-personalized-search-10430

- Apr 19, 2007
Google Search History Expands, Becomes Web History
http://searchengineland.com/google-search-history-expands-becomes-web-history-11016

- Jul 30, 2008
Google Now Notifies of “Search Customization” & Gives Searchers Control
http://searchengineland.com/google-now-notifies-of-search-customization-gives-searchers-control-14485

- Nov 5, 2009
Google Dashboard Offers New Privacy Controls
http://searchengineland.com/google-dashboard-offers-new-privacy-controls-29223

- Dec 4, 2009
Google Now Personalizes Everyone’s Search Results
http://searchengineland.com/google-now-personalizes-everyones-search-results-31195

If you didn’t have time to read all of the above, the Google Personalization feature is mainly controlled by the installation and use of various Google products. The main ones that are in control are the following:

Web History – www.google.com/history
Google Toolbar – toolbar.google.com

And, if you are freaked out or just don’t like these features, Google has provided tools to disable and/or turn off personalization:
http://www.google.com/support/accounts/bin/answer.py?hl=en&answer=54048

Note: There are many more articles on the topic from where these came from. We picked these as they give a nice overview on the topic. Hope it all helps explain!

Twitter – A Passing Fad or Future Tool for Business

October 12th, 2009

Twitter - Fad or FutureIt’s funny that so many really think that Twitter only started this year. It was actually founded back in 2006 and most professional internet marketers, search enthusiasts and regular bloggers were playing with it from the start.

Business associates and clients know that I have suggested using Twitter for business starting back in 2007 (I like to play and test things before I recommend it to anyone). And, I still get the question “Is Twitter just a Fad?”

My best answer to that is emphatically “NO”! If we take the hypothetical and suggest that Twitter is, in fact, going to go away, I am willing to bet you big money (cash only, please) that there will be something almost exactly like it that would take its place. Think about it…Twitter is currently one of the best forms of online real-time information available right now. We have all seen the impact of this online form of information, good, bad or ugly and, I believe, we will continue to look for it in some form or another, through means of Twitter or other. If Twitter were to suddenly go away, something else would follow suit immediately and without question.

What that means to the online industry is that we all need to know how this sort of information works, how we can make it better, how we can control it, and, basically, how we continue to use it. This real-time form of communication, made celebrity-status by Twitter, is a fundamental way in which we now communicate online.

Twitter, Twitter applications, the Twitter brand … who knows what will happen with this independent company, maybe Google or Microsoft will be looking to talk to them (http://www.dbtechno.com/internet/2009/10/08/twitter-in-talks-with-microsoft-and-google/), hmmm?! – But, the way we have learned to interact online in this quick, easy, real-time fashion will never go away. It may change slightly and hopefully it will only get better. My job as an Internet Marketing professional will only be enhanced by this. Allowing me yet another avenue to help businesses and clients learn to communicate online in effective, engaging and appropriate ways. It gives me, and everyone online, additional ways to rank, market products or services, branding options… and make money that pays my bills!

We have gotten used to getting our information “now”, updated regularly and always current. I don’t see the Twitter bird flying off anytime soon – colors or names may change but the function will not. We should look to continually learn more about real-time functions and tools AND keep on the understanding that this type of real-time information is as an added benefit to business, not just a passing fad!

Twitter and Realtime Search

Here’s a great video of stats and other info pertaining to various social channels (it supports my thoughts [wink]) from Socialnomics.net on the Social Media Revolution:



So, bottom line…go get started, get used to using and incorporating some of the real-time tools we now have access to. Twitter, for now, is a really cool one to check out.

SEO behind the Blog … or is the Blog behind SEO?

June 2nd, 2009

SEO and Blogging - best formulaAs an Internet Marketing Specialist, some of the things I work with are blogs and blog posts. I get clients to start blogs, suggest topics for blogs and work with the bloggers and/or writers. I am by no means a writer, I love my life as a techy geek, but I have [cough, cough] been known to write for blogs too – but, you won’t find me because I use an alias! I don’t want to take on that responsibility!!

For the most part, bloggers are writers and not normally (emphasis on “normally”) technically inclined. They are not always aware of how search and the search engines work, they just know that it does work. I am technical – a geek…whatever! I know a lot about what makes the search engines tick. I work in the online space every day and for a variety of clients and help with their websites for better rankings, better traffic, and better sales. That gives me an edge when working with content writers, bloggers and other marketing staff.

So, you ask, if you are a technical person and you can actually write, do you write for the blog or do you write for SEO? Is SEO behind the blog or is the blog behind SEO?

Good question, I say! And, the answer is yes to both and yes to all of it. The best content, for a blog or anything else, is content that says something interesting, is easily understood, makes sense, is creative, uses its words well and brings value to the website.

With all my years in internet marketing, the best information for online use is initially written with a topic in mind. That topic generally comes from keyword research done with SEO in mind. Keyword research you say? Yes, I say! Because if no one is asking for the information then how will they know to go looking for it! And, I say, keyword research is done in many ways, not just with the use of a keyword research tool like Google adwords keyword tool or others, things like news, other blogs, or online trends can play a huge part in picking a topic to write about.

The next best step is to have a creative and talented writer available to do what they do best, and that is write, write about the chosen topic, and… to write what comes naturally for them. About the only thing that should be discussed with the writer at this point is any voice, tone or business requirement that might be necessary to know about along with that main topic.

If the writer understands the strengths of a good internet marketer then they will gladly turn over their work for review and editing by them. This is the time when the SEO elements can be put into place, knowing that there is a science behind the semantics – and that’s not just good English and grammar!

Content Keywords:
SEO items for a blog include things like the use of more than one keyword or keyword phrase if it is appropriate. The keywords used should reflect on the actual topic. Keyword density and distribution can play a part here too. Proportionately, the main keyword phrase should occur more than any other word or word phrase in the post. But, the use of all keywords used should flow nicely and be distributed in the post so they make sense.

Linking:
Linking should be looked at in a strategic fashion for SEO and with good anchor text for those links in place. A good SEO will know how and when to include a link in a blog post and when to have internal and/or external links and how the words used to anchor those links should be incorporated. It really is not just about having a link because you think it might be useful or resourceful. Links, internal and external along with the anchor text used can say a lot to the search engine spiders about what is important for the post and the pages the links reference. Certainly, if a link helps the reader, by all means give it to them. But, don’t be surprised if the SEO changes when and where you decide to put that link.

Meta Data
It is at this point that Meta Data for the blog post should also be created by the SEO. It should work hand in hand with the blog header and its content. If for some reason your blog doesn’t give you control over your meta data try to find a way so that you can have that. Meta Data, especially the Title and Meta Description can be another effective and useful part of a blog post if strategically written.

URL – Permalink – Slug
The URL, permalink or slug that some blogs call a page name is an important part of your blog too. Incorporating SEO knowledge in the URL can be very useful in all kinds of ways for your post and for others who might reference it. Some basic standards for a good URL is to have a keyword or keyword-phrase in the name and to keep it as short as possible. No need for dashes between words unless the words can’t be parsed properly or can be parsed incorrectly. My favorite example is this word “mens-exchange”. Take out the dash and put the words together and read it again! Yup…nope, not necessarily what you might want.

Now, it is ready to go live! Wahoo! But, one more thing you might want to make sure about and that is to add it to your XML sitemap file. This makes it easier to alert the spiders to the new post for possibly quicker indexing.

Ok, so if you didn’t quite get it, the best blog has both writers (or bloggers) and SEOs in place, with SEO coming before, during and after to make it the best, most effective blog post your site can have! Don’t forget that you are writing for your readers but if the readers can’t find you then you need the search engines to help! So, let’s get the team together and start writing!