Archive for the ‘PPC Pay-Per-Click’ category

Google Product Extensions – Not Just For The “PlusBox” Anymore!

December 3rd, 2009

As of November 24, 2009, Google gave us “Product Extensions” as a way to highlight our AdWords ads with images of our products. Several of our clients have asked about this feature, so we’ve decided to show you some examples of Google’s Product Extensions feature in action. The different screen shots below show varied industries, through search terms, and how these product images can really highlight and draw the eye to a product in search, paid or organic:

Google Adwords Product Extensions - bean bag chairs

There are different ways in which you can control your images and information and the ways Google does as well. Google makes visual changes to it’s search results pages all the time.

Google Adwords Product Extensions - personalized pens

And the comparison shopping feature for very competitive industries like “ink jet cartridges” below:

Google Adwords Product Extensions - ink jet cartridges

Below’s screen shot image shows the “plusbox” feature expanded under the ad. Not quite sure I like that advertisers selection of images, or lack thereof, to display for this particular query, but…you gotta start somewhere.

Google Adwords Product Extensions - dog beds

If you aren’t sure about how it works know that you’ll need both your AdWords account and a Merchant account to help you out with product extensions enabled campaigns. Here’s some info from Google:

http://adwords.blogspot.com/2009/11/product-extensions-available-to-all-us.html

And, you can always ask us for more info, you know where to find us – we are Search Visible! We’ll help you get it set up!