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Search Engine Optimization Factors
- SEO Website Checklist -

The SEO Checklist is used to help find a variety of factors that can affect your or your competitors site rankings. Check off or write down results and information you gather while analyzing a website. This check list is by no means intended to find all the SEO issues affecting a site but it will give a good overview of items to check for in your quest to high level search engine optimization and rankings.
Site Name: Date of Site Review:
Age of Site: Archive Date of Pages:
Google Page Rank: Home/Default Page Name:
Number of Indexed Pages:
Google:
Yahoo!:
MSN:
Number of External Links:
Google:
Yahoo!:
MSN:
On-Page Factors:
URL:
Meta Tags:  
Title: Meta Description: Meta Keywords:  
Headings:
Content:
  Number of Words per Page:
  Where Content Begins: Page Structure (Divs - Tables - Frames)  
Images:
  Image File Names: Image ALT Attributes:  
Embedded Code - JavaScript/CSS:
  Internal: External:  
Hyperlinks:
  Fully-qualified (absolute): Relative:  
  Number per Page:    
    Inbound: Outbound:
  Anchor Text:    
  Navigation (top/bottom/left/right):    
  HTML/text based: JavaScript or CSS: Flash:
Miscellaneous SPAM:
  Duplicated Pages: Duplicated Content:  
  Hidden Text:    
  Page Link Count over 100: Link Farms:  
  Reciprocal Links: Other Owned Site Links:  
  Comment Tags:    
W3C Compliance:
Off-Page Factors:
Top Keyword:   Top Keyword:  
Competition Site 1:   Competition Site 1:  
Competition Site 2:   Competition Site 2:  
Competition Site 3:   Competition Site 3:  
- Note: use this SEO Checklist for Competition Review Info -
Inbound (external) Link Information (PR, Blogs, FFA, .edu, .gov, etc):
 
 
 
Web Server Information:
Server: IP Address: Dedicated: Virtual:
  Redirects:
  Blocklists:
  Robots.txt:   404 Page:
  SiteMap Page: HTML: XML:
    Anchor Text: Last Updated:
    Number of Links:  
Miscellaneous Findings:
 
 
 
 
Current Rankings:
Date:
Rankings:
  Keyword Keyword Value Google Yahoo! MSN
1.          
2.          
3.          
4.          
5.          
 
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